The French Football Federation and Nike partnered on a new sponsorship deal starting in January 2011. Nike created the first football ad “Vive Le Football Libre.“ to promote the partnership.
The video, which combines various theatrical elements, features French MC Oxmo Puccino performing a voiceover with dialogue from the “Duel” scene of the play Cyrano de Bergerac, with images from amateurs to pros showing skill at locations including Belleville, Marseille and La Courneuve. The first video up top is the original version featuring Oxmo Puccino, and the second video is an English translation.
