To celebrate the video for UK hip-hop artists Tinchy Stryder and Ruff Sqwad’s new single ‘Mario Balotelli’, which was inspired by original t-shirt worn by Manchester City’s Mario Balotelli. Umbro has released another “Why Always Me?” t-shirt, but this version was designed in conjunction Stryder. The design, printed on 100% cotton tee shirts, is only available on the Umbro Tee Shop. All of Umbro’s profits from this design will be donated to charity.
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To coincide with the Umbro New York Cosmos Blackout launch, Umbro and the New York Cosmos teamed up with Jeff Staple’s Reed Space Annex NYC for a Blackout Party celebrating the new Umbro x NY Cosmos collection, featuring the world famous DJ Clark Kent. The party took place at Reed Space, with the mood set by charred walls, imagery of the 1977 riots, and vintage New York Cosmos photographs. Continue Reading →
Commemorating the New York city blackout of July 1977, Umbro have created a special edition range of products for the New York Cosmos. The Cosmos Blackout range has been inspired by the moment that star defender Carlos Alberto Torres arrived in New York in 1977, in the midst of the blackout. In this video, Carlos’ recollections of the time are brought to life in this terrific animation. For more information on the New York Cosmos Blackout range, take a look at www.umbro.com
On 13th July 1977, legendary Brazilian footballer Carlos Alberto Torres arrived in New York to play for The New York Cosmos and reunite with his Brazilian teammate, Pelé. At 8.53pm that evening, the city that never sleeps stood still in darkness as an electrical blackout swept across New York City. Continue Reading →
“Lyric Medleys,” by Brooklyn underground emcee KOS (Knowledge of Self) has most recently been featured in an international television commercial for Umbro as part of a series of ads celebrating the slide tackle.
“Lyric Medleys,” is a slick head-banging beat with a catchy hook but, yet it focus on strong lyrical content. “Lyric Medleys” is featured on KOS’ EP “A Breath of Life (and Death),” and the track was produced by Hans Giraldo (aka Hansolo) for Hansolo Productions.
KOS (Knowledge of Self) believes that true hip-hop lives and dies by lyrical content. He’s been performing around NYC for over 10 years and each of his songs tell a story about real life — good and bad — and the struggle that happens within each of us. With head scratchin’ lyrics and slick wordplay, his style is similar to fellow Puerto Rican rapper (the late) Big Pun and his sound brings us back to the days when Q-Tip and A Tribe Called Quest reigned Supreme on the hip-hop scene. From the smooth love joint “Ah Yo Shorty” to the gritty street sound of “Heavenly Rhymes” to the smart story style of “Ignorance is Bliss”, KOS proves he is as versatile as he is spirited.
View the Umbro commercial below.