Bathing Ape (or more commonly known as BAPE) realsed this Baby Milo Soccer Tee, with Milo doing a header, on July 18th, 2010, the day after Argentina striker Gonzalo Higuain scored a hat trick en route to a 4-1 vicotory over South Korea in the qualifying round of the 2010 FIFA World Cup in South Africa. Continue Reading →
All posts tagged World Cup
Kobe Bryant discusses his visit to South Africa and his passion for soccer.
Okayplayer reports on a screening of Streetball, which focuses on South Africa’s 2008 Homeless World Cup team. Click here to check out the post.
To commemorate the 2010 World Cup, creative lifestyle clothing company Lifted Research Group (LRG), created a United Nations World Cup series of polo shirts with matching New Era hats. The team represented in the LRG collection comprises of six countries including South Africa, Spain, Jamaica and Germany. The polos were rendered in a colorful vintage rugby polo style complete with crests, team colors and of course, a cool “LRG United Nations” detail on the underside of the collar that is visible when popped with a preppy air.
The African Game (2010), a visually striking feature documentary that goes deep into the heart of soccer on the African continent by exploreing the game of as it relates to the continent’s culture in all its diversity. The film explores the fashion, culture, pride, energy and vibrancy around the game, combining exclusive film footage and photographic images documented over several years, as a lead up to the world’s first World Cup on African soil. Continue Reading →
Catching this summer’s FIFA World Cup fever, the NBA have teamed with the adidas to offer a range of soccer (football) inspired apparel, aptly titled the Gol! Collection.
This bold soccer jacket honors the hosts of FIFA World Cup 2010. The adidas South Africa Track Top combines vivid colors with the team crest on the front and the name “South Africa” on the back. A stylish addition to your wardrobe, regardless of your team.

Somalian-born, Canadian-based hip-hop artist K’Naan has spoken about the “unity and celebration” that will connect with his song “Wavin’ Flag,” after it was chosen as the official anthem of Coca-Cola’s 2010 FIFA World Cup program. Continue Reading →
Senegalese star Akon was approached by South African officials about the idea and appeared at the opening ceremony.
“I’ve been hired as musical director for the World Cup”, he initially revealed.
“I will be overseeing the World Cup anthem and music at the ceremonies and I’m off to South Africa this week for meetings. I love soccer, so it’s a great honor”, said Akon.
However, the singer ruled-out asking friend David Beckham to get involved in the planning, insisting: “Footballers should stick to football.””
This was not Akon’s first soccer-related music venture. Akon was featured on a track (or tracks) on Africa Plays On, a Puma sponsored 14 Track Compilation of Cross-over African Music inspired by and celebrating the African teams at the 2006 FIFA World Cup.
In June, 2006 Akon also hosted a Pre World Cup Party sponsored by Puma. Akon made an historic and emotional appearance this weekend onstage with his father, legendary percussionist Mor Thiam, and the event inlcuded a VIP sporting line up, including footballing legends Gary Lineker, Alan Shearer and Ian Wright, joined him to party the night away in Berlin. The Puma sponsored event was part of Akon’s work for the United for Africa charity, a vital organiZation that funds key projects throughout the continent.
The duo gave an historic performance, Akon’s raps and silky West African-styled vocals, mixed with his father’s performance on the traditional Senegalese Djembe drums, had the celebrity guests enthralled. Akon told us ” It means a lot to me to work with United for Africa, this is so exciting, it’s been a childhood dream for me to come to the World Cup but it’s even better when you are coming and you’re involved. I always feel like when you’re doing something it’s good to make some sort of positive impact, helping the work of Puma and United for Africa is a great feeling. This is an historic night performing with my father.”
Africa’s contribution to the FIFA World Cup 2006 is celebrated on ‘ Africa Plays On’ – an album showcasing the vivid and rich diversity of the continent’s music – released by Because on Monday 5th June. ‘ Africa Plays On’ was conceived by PUMA and the New York-based music production collective Onda to support PUMA’s World Cup campaign with the charitable organization United For Africa. Continue Reading →
PUMA sent a team to Africa between October 2005 and February 2006 including photographer and filmmaker Andrew Dosunmu and writer Knox Robinson to Africa to document football and Africa’s embrace of the sport in the lead-up to and during the 2006 Africa Cup of Nations in Cairo, Egypt. The result, was the May 1, 2006 release of The African Game, a unique vision of the continent, with the concept, creation and creative direction developed by PUMA, and documented by Nigerian photographer and filmmaker Andrew Dosunmu. Continue Reading →
The Anfield Rap was a song released by members of Liverpool F.C. before the 1988 FA Cup Final against Wimbledon FC. On May 14, 1988, ‘Anfield Rap’ notched the national charts at No.14, as its sound was unprecendented, for better or worse. The song reached #3 in the UK singles chart. The song was co-written by Liverpool’s midfielder Craig Johnston and rapper Derek B. The song is a parody of a number of hip hop tracks, notably the intro from LL Cool J’s “Rock the Bells” and Eric B. & Rakim’s “I Know You Got Soul” (which samples the opening drum roll from the Jackson 5′s “I Want You Back”). Continue Reading →















